Qualcomm's EV Dominance Threatens Apple's Entry.
Qualcomm's Digital Chassis system is set to dominate the EV market, allowing automakers to own the in-vehicle experience and extend their brand. The system is designed to work across all regions and in all types of vehicles, inspiring new business models for automakers. Technology partnerships between automakers and tech companies are becoming increasingly important, with both sides benefiting from each other's expertise. Automakers who go it alone with their own technology may find themselves left behind by emerging EV makers with IT backgrounds or OEMs that have partnered with powerful tech partners.