Dictionary.com has named "demure" as its word of the year, largely due to its popularization by lifestyle influencer Jools Lebron, who frequently used the phrase "very demure, very mindful." The word, meaning "reserved, quiet, or modest," saw a dramatic increase in searches and usage after Lebron's influence, with celebrities like Jennifer Lopez and Khloé Kardashian joining the trend. This surge in interest highlights the impact of social media on language trends.
Dictionary.com has named "demure" as its 2024 word of the year, following a significant rise in usage attributed to TikToker Jools Lebron's viral satirical videos. The word, traditionally describing reserved behavior, gained popularity as a descriptor for appearance and conduct in public, with celebrities like Kim Kardashian and Jennifer Lopez adopting the trend. Lebron's videos have not only popularized the term but also supported her personal journey, highlighting the impact of social media on language and culture.
Dictionary.com has chosen "demure" as its 2024 Word of the Year, a decision influenced by the word's viral popularity on TikTok, particularly through videos by Jools Lebron. The term, which means "characterized by shyness and modesty; reserved," saw a 1,200% increase in usage from January to August 2024. "Demure" was selected over other contenders like "Brainrot" and "Extreme Weather." Other dictionaries, such as Cambridge and Oxford, have also announced their Words of the Year, with Cambridge choosing "manifest."
Dictionary.com has added over 300 new entries, including "girl dinner," "bussin'," and "the ick," reflecting the evolving language and culture. The additions cover a wide range of topics, from slang to economics and health. Some other new terms include "range anxiety," "slow fashion," and "Barbiecore," showcasing the influence of current trends and societal shifts on language. The update aims to support a greater understanding of language's role in shaping thoughts and reflecting society.
