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Demure

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Dictionary.com Names 'Demure' as 2024 Word of the Year
culture1 year ago

Dictionary.com Names 'Demure' as 2024 Word of the Year

Dictionary.com has named "demure" as its 2024 word of the year, following a significant rise in usage attributed to TikToker Jools Lebron's viral satirical videos. The word, traditionally describing reserved behavior, gained popularity as a descriptor for appearance and conduct in public, with celebrities like Kim Kardashian and Jennifer Lopez adopting the trend. Lebron's videos have not only popularized the term but also supported her personal journey, highlighting the impact of social media on language and culture.

Dictionary.com Crowns 'Demure' as 2024 Word of the Year
culture1 year ago

Dictionary.com Crowns 'Demure' as 2024 Word of the Year

Dictionary.com has chosen "demure" as its 2024 Word of the Year, a decision influenced by the word's viral popularity on TikTok, particularly through videos by Jools Lebron. The term, which means "characterized by shyness and modesty; reserved," saw a 1,200% increase in usage from January to August 2024. "Demure" was selected over other contenders like "Brainrot" and "Extreme Weather." Other dictionaries, such as Cambridge and Oxford, have also announced their Words of the Year, with Cambridge choosing "manifest."