Dictionary.com Crowns 'Demure' as 2024 Word of the Year
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Dictionary.com has chosen "demure" as its 2024 Word of the Year, a decision influenced by the word's viral popularity on TikTok, particularly through videos by Jools Lebron. The term, which means "characterized by shyness and modesty; reserved," saw a 1,200% increase in usage from January to August 2024. "Demure" was selected over other contenders like "Brainrot" and "Extreme Weather." Other dictionaries, such as Cambridge and Oxford, have also announced their Words of the Year, with Cambridge choosing "manifest."
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- ‘Demure’ Is Dictionary.com’s Word of the Year for 2024 Smithsonian Magazine
- "Demure" is Dictionary.com's 2024 word of the year Axios
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