"California's Data Privacy Revolution: Erasing Personal Info from Data Brokers"
Originally Published 2 years ago — by NBC News
The California state legislature has passed the Delete Act, which aims to establish a centralized platform where individuals can request the deletion of their personal data held by data brokers registered in the state. The proposed law would also require data brokers to disclose more information about the data they collect and strengthen enforcement mechanisms. While California already allows individuals to request data deletion, the process is currently cumbersome and ineffective. If enacted, the Delete Act could set a precedent for data privacy laws beyond California. Privacy advocates argue that personal data collected by data brokers, including location information, can be easily abused and that legal and technical protections are needed. However, the Consumer Data Industry Association warns that the Delete Act is flawed and could have unintended consequences.