
Ubisoft Reflects on Overcoming Backlash During Assassin's Creed Shadows Development
Ubisoft CEO Yves Guillemot addressed the backlash against Assassin's Creed: Shadows at Paris Games Week, explaining how the company initially struggled with negative reactions to the game's portrayal of a Black samurai in feudal Japan, but ultimately focused on emphasizing the game as entertainment rather than ideology, highlighting the company's response to the controversy and its efforts to defend the franchise.

