
Ubisoft Embraces Assassin's Creed Shadows Backlash as a Victory for Gaming
Ubisoft CEO Yves Guillemot framed the backlash against Assassin's Creed Shadows as a victory, portraying it as a battle to reaffirm the game's identity as a pure video game rather than a message, and highlighted the company's strategic response, including delaying the game and engaging in a charm offensive. The article also notes the cancellation of a planned Assassin's Creed game set in post-Civil War America due to political concerns.


