All articles tagged with #crisis pr
American Eagle is working with crisis PR firm Actum to manage backlash over its controversial campaign featuring Sydney Sweeney, which faced criticism for perceived references to eugenics and over-sexualization, leading to a dip in its stock price and ongoing public debate.
Ryan Reynolds' Maximum Effort production company created a humorous viral video featuring Gwyneth Paltrow as a temporary spokesperson for Astronomer, which has been praised as a master class in crisis PR and has garnered millions of views online.
Amid rumors of a split with Ben Affleck, Jennifer Lopez is reportedly preparing for a potential divorce by meeting with lawyers and hiring a crisis PR team to manage the situation and protect her interests.
Lizzo is facing a sexual harassment lawsuit filed by three former dancers, who have accused her of weight-shaming, religious and racial harassment, assault, and false imprisonment. The law firm representing the dancers has stated that they have received inquiries from other individuals with similar claims. However, it is unclear whether these allegations involve Lizzo or the other defendants in the lawsuit. The cancellation of the Made in America music festival, where Lizzo was set to perform, is not related to the lawsuit. Experts believe that the scandal threatens Lizzo's brand, as the allegations contradict her message of inclusivity and positivity. Lizzo has denied all accusations but has faced criticism for her initial response. While she may not be canceled, the impact on her reputation will depend on the outcome of the lawsuit and any potential additional allegations.
Anheuser-Busch CEO Brendan Whitworth issued a 200-word statement in response to conservative backlash over the brewery's collaboration with trans influencer Dylan Mulvaney for a single can of Bud Light with her likeness on it. The statement, which reads like a carefully crafted piece of crisis PR, does not directly mention the collaboration but attempts to placate conservatives boycotting Anheuser-Busch products. Whitworth states that the company never intended to be part of a discussion that divides people and is in the business of bringing people together over a beer. Many online view the statement as a marketing stunt and not a proper apology.