American Eagle Partners with Crisis PR Amid Sydney Sweeney Ad Backlash
TL;DR Summary
American Eagle is working with crisis PR firm Actum to manage backlash over its controversial campaign featuring Sydney Sweeney, which faced criticism for perceived references to eugenics and over-sexualization, leading to a dip in its stock price and ongoing public debate.
Topics:entertainment#ad-campaign-backlash#american-eagle#business#crisis-pr#public-relations#sydney-sweeney
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