Unveiling the Influence of Women in Creator Culture and Online Obsession
Taylor Lorenz, author of "Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet," discusses the origins of the creator culture and the role of women in shaping social media platforms. She highlights the pioneering efforts of women in the early days of blogging, who faced relentless misogyny and hate while monetizing their personal brands. Lorenz also explores the challenges faced by content creators, the incorporation of creators by legacy media, and the rise and demise of platforms like Vine. She emphasizes the importance of creators in generating value for social platforms and predicts that TikTok will continue to dominate the space due to its innovative product team. Lorenz believes that while the internet has the potential for positive connection and empowerment, the current dominance of profit-driven platforms has created a warped online experience.