Ubisoft’s Creative House reboot aims for efficiency and renewed franchises

Ubisoft CEO Yves Guillemot reveals a three-year plan to revamp the publisher with a new ‘Creative House’ structure that groups franchises into five houses, including Vantage Studios, aiming to boost creativity and accountability while targeting over €200 million in cost reductions and selective layoffs. The interview covers acquisitions (March of Giants from Amazon) and the Tencent partnership, the global rollout of Rainbow Six Mobile, AI initiatives like ‘Teammates,’ leadership questions around Guillemot’s family involvement, canceled projects (Prince of Persia remake), labor tensions and union concerns, and a push to balance live-service and single-player experiences while delivering a stronger, more agile roadmap for the next three years.