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Corporate Pride

All articles tagged with #corporate pride

lgbtq-rights2 years ago•3 min saved

Navigating the Complexities of LGBTQ+ Pride Merch and Corporate Responsibility.

The relationship between the LGBTQ+ community and corporations selling Pride merchandise has become more complicated this year, with some companies facing backlash and others maintaining their campaigns. TikTokers who have previously criticized corporate Pride merchandise are now reassessing their tactics, with some feeling more cautious about being critical. However, they still believe it is necessary to point out the flaws of rainbow capitalism and not feel obligated to express gratitude to companies simply for selling Pride merchandise. The backlash has also created a false dichotomy between supporting corporations or a fringe radical group, when most people lie somewhere in the middle.

via WIRED|

#corporate-pride #lgbtq-community #lgbtq-rights

politics2 years ago•8 min saved

The Dark Reality of Pride Threats at Target and Starbucks.

Conservative backlash against corporate Pride branding has led companies like Target to remove certain items from their shelves and make Pride merchandise less visible in stores. While some queer movement leaders believe that corporate marketing campaigns during Pride have contributed to the rise in public support for LGBTQ+ rights, the co-opting of queer celebration by corporations should be read as a reflection of the country’s progress on LGBTQ+ issues, not as a strategic instrument that helped bring that progress about. Companies are changing their approach to Pride branding in response to anti-LGBTQ+ movements amassing an increasing share of cultural and political power.

via Slate|

#boycott #conservative-backlash #corporate-pride