Navigating the Complexities of LGBTQ+ Pride Merch and Corporate Responsibility.

The relationship between the LGBTQ+ community and corporations selling Pride merchandise has become more complicated this year, with some companies facing backlash and others maintaining their campaigns. TikTokers who have previously criticized corporate Pride merchandise are now reassessing their tactics, with some feeling more cautious about being critical. However, they still believe it is necessary to point out the flaws of rainbow capitalism and not feel obligated to express gratitude to companies simply for selling Pride merchandise. The backlash has also created a false dichotomy between supporting corporations or a fringe radical group, when most people lie somewhere in the middle.