All articles tagged with #content strategy
Google's Danny Sullivan advises content creators not to optimize their content into bite-sized chunks specifically for large language models (LLMs), emphasizing that content should be written for users first. He warns that strategies tailored for current LLMs may not work in the long run as search systems evolve, and focusing on human-centric content is the best approach for sustainable success.
Netflix's stock fell 5.6% after missing Q3 earnings estimates, primarily due to a Brazilian tax dispute, despite strong revenue growth and record viewership in the US and UK. The company is focusing on new content and features to sustain growth amid increasing competition from other streaming services.
David Ellison, CEO of Paramount, emphasizes his active role in the company's operations and strategy, highlighting his focus on content creation and shareholder value, while his father Larry Ellison remains the largest shareholder. The company is exploring potential mergers, including a possible bid for Warner Bros. Discovery, amidst a broader trend of consolidation in the entertainment industry. Paramount has also made significant investments in content and talent relationships, despite ongoing cost-cutting measures.
SiriusXM is in negotiations to renew Howard Stern's contract, with executives expressing confidence they'll reach an agreement, emphasizing Stern's importance to the platform and ongoing efforts to expand content and audience through strategic deals and exclusive content opportunities.
The Washington Post is developing a new content strategy called 'Ripple' to include contributions from Substack writers and nonprofessional writers, aided by an AI editor and writing coach, aiming to diversify and expand its opinion content while maintaining human oversight for quality control.
Netflix co-CEO Greg Peters emphasized that creating hit content is more about artistic intuition than data science, highlighting the importance of variety and quality to engage their 500 million viewers. Speaking at Deloitte’s Media & Telecoms 2024 and Beyond Conference, Peters discussed Netflix's strategy of leveraging local and diverse executives to develop a broad slate of content. He also outlined a $600 billion market opportunity across streaming, linear, advertising, and gaming, and noted the company's recent successes in subscriber growth, advertising tier, and password-sharing crackdown.
Norby Williamson, a longtime ESPN executive, is leaving the network after nearly 40 years, with his departure unrelated to recent criticism from on-air personality Pat McAfee. ESPN president Burke Magnus stated that Williamson did not share his long-term vision for the company’s content strategy. ESPN will conduct a search for a new senior content executive, while Williamson, who started at the network as a mailroom employee, leaves behind a significant legacy in event and studio productions.
Norby Williamson, a longtime ESPN executive, is leaving the network after nearly 40 years following disagreements with the company's president of content, Magnus Burke, over long-term content strategy. Williamson, who started in the mailroom in 1985, was recently called out by personality Pat McAfee. His departure has prompted the search for his successor to begin soon.
Paramount Global anticipates a $1 billion charge in the current quarter due to restructuring and content strategy changes, following the announcement of nearly 750 domestic job cuts. The company aims to optimize programming across streaming and linear TV and expects to achieve $200 million in annual cost savings. Despite reporting mixed fourth-quarter results, including revenue falling short of expectations, Paramount Global projects profitability in its domestic streaming business by 2025, addressing investor concerns about streaming losses.
Netflix has released a massive amount of viewership data, revealing that shows like "The Night Agent" and reality TV programs like "Love Is Blind" are drawing in millions of hours of viewership. While Netflix continues to produce acclaimed content like "Wednesday," it also recognizes the importance of catering to its paying customers by investing in more mainstream, "just OK TV" shows. The release of these numbers reflects Netflix's strategy of balancing prestige programming with popular, crowd-pleasing content to maintain its subscriber base and compete with other streaming platforms.
Warner Bros. Discovery is experiencing executive shakeups as Meredith Gertler and Lisa Holme have decided to leave the company, while Vanessa Brookman has been promoted. Gertler, EVP of Global Content Strategy, Planning and Analysis, played a pivotal role in shaping the company's global streaming content portfolio. Holme, who joined Discovery in 2020, oversaw global content strategy for Warner Bros. Discovery Streaming. Brookman, previously Head of Kids, EMEA, has been promoted to GM, Kids, Global Streaming and International Networks. The company will restructure its content strategy and reorganize teams under different leaders.
Comcast's reorganization of NBCUniversal reflects the current trend in the entertainment industry, with many companies appointing a chief content officer to oversee all aspects of their entertainment portfolio. Donna Langley has been named chairman of the NBCUniversal studio group and chief content officer, giving her broad control over the company's film, TV, and streaming series content. This move aligns with the blurring lines between film and TV, as well as the increasing demand for a unified content strategy. While the role of chief content officer offers creative freedom, it also comes with the challenge of delivering successful series and movies in a rapidly evolving media landscape.