Hasbro Shifts Focus from Film to Dungeons & Dragons Video Games
Hasbro has decided to stop financing films based on its products, including the Transformers franchise, due to underperformance at the box office. The company, under CEO Chris Cocks, will instead focus on investing in video games, leveraging Cocks' background from Microsoft. This shift means that future Transformers films will rely on Paramount and producer Lorenzo di Bonaventura. Hasbro's strategy aims to engage fans through digital platforms, reflecting a broader trend towards gaming.
