"Antitrust Case vs. NCAA: Athletes Seek Billions in Damages"
Originally Published 2 years ago — by ESPN
A federal judge has granted class certification to three groups of college athletes in an ongoing antitrust case against the NCAA, significantly increasing the potential financial penalties the NCAA could face. The lawsuit, known as House v. NCAA, argues that the NCAA's rules illegally prevent athletes from maximizing their earnings from selling the rights to their name, image, and likeness. If successful, the NCAA could be responsible for paying billions of dollars in damages. The ruling divides the athletes into three categories based on potential lost earnings, including money from NIL deals, video game deals, and broadcast rights. The case represents a major financial threat to the NCAA and is part of a larger effort to force the association to change its business model.