Brand Clash on Super Bowl LX: The Ads Making Headlines
Super Bowl LX ads are a high-stakes mix of humor, celebrities, and social messages as CMOs chase ROI in a cautious climate; highlights include Hims & Hers tackling healthcare inequality with a 'Rich People Live Longer' spot, William Shatner as 'Will Shat' in Kellogg's Raisin Bran, Pepsi's polar-bear parody directed by Taika Waititi, along with notable spots from Bud Light, Squarespace, Dove, Pringles, Instacart, Fanatics Sportsbook, Novartis, Xfinity, Bosch, Redfin x Rocket Mortgage, TurboTax, Uber Eats, Oakley Meta, Amazon Alexa, Claude (Anthropic), and more.