Apple's recent focus on AI research indicates its ambition to catch up with its Big Tech rivals in the field, as the company aims to stay competitive and innovative in the rapidly evolving technology landscape.
Apple is reportedly committing $1 billion to catch up on generative artificial intelligence (AI) technology after being caught off guard by the industry's sudden AI fever. Led by senior vice presidents John Giannandrea and Craig Federighi, Apple aims to bring generative AI across all its products. While other tech giants have made significant strides in AI, Apple has been relatively quiet in this space. The company's CEO, Tim Cook, acknowledged the huge opportunity AI presents but was not present at a recent Senate AI Insight Forum or a White House meeting on responsible growth of generative AI.
Apple is set to spend $1 billion per year on developing its generative artificial intelligence (AI) products as it aims to catch up with competitors like Google, Microsoft, and Amazon. While Apple currently uses AI in its products for tasks like improving photos and autocorrecting text, it has yet to launch a generative AI product. The company is reportedly working on its own large language model framework called Ajax and a rumored chatbot called Apple GPT. Apple plans to integrate AI into Siri, Messages, Apple Music, and Xcode to assist app developers. The AI initiatives are being led by John Giannandrea, Craig Federighi, and Eddy Cue.