Apple's $1 Billion Plan to Catch Up in the Generative AI Boom

Apple is set to spend $1 billion per year on developing its generative artificial intelligence (AI) products as it aims to catch up with competitors like Google, Microsoft, and Amazon. While Apple currently uses AI in its products for tasks like improving photos and autocorrecting text, it has yet to launch a generative AI product. The company is reportedly working on its own large language model framework called Ajax and a rumored chatbot called Apple GPT. Apple plans to integrate AI into Siri, Messages, Apple Music, and Xcode to assist app developers. The AI initiatives are being led by John Giannandrea, Craig Federighi, and Eddy Cue.