All articles tagged with #businessmarketing
In response to the widespread cellular outage in the U.S., Krispy Kreme is offering a free Original Glazed Doughnut to anyone who visits their shops from 5-7 p.m. with no proof of being affected necessary, garnering praise for their rapid and simple response on social media. This move showcases the brand's real-time marketing approach and commitment to providing freebies without the need for app downloads or rewards programs.
After a tough year, Bud Light is revamping its brand with a Super Bowl ad featuring a new character, the Bud Light Genie, and celebrity cameos from Post Malone, Peyton Manning, and Dana White. The company aims to bring back humor and lightheartedness to its marketing, focusing on unparalleled access and epic experiences for fans. The Genie will also be featured on other platforms, granting wishes and providing unique experiences throughout the year.
To optimize your website's landing page for lead generation and conversions, experts recommend utilizing storytelling to make your service more relatable, keeping the page concise and focused on the customer's problem and solution, leveraging data through A/B testing and heatmaps, building an FAQ section to address potential obstacles, being clear and explicit about your value proposition, making the call-to-action (CTA) visible, clearly communicating who you are and what you do, conducting the "squint test" to ensure a clear CTA, and considering responsive design for all devices.