"Mastering Lead Generation: 9 Clever Landing Page Optimization Techniques"
To optimize your website's landing page for lead generation and conversions, experts recommend utilizing storytelling to make your service more relatable, keeping the page concise and focused on the customer's problem and solution, leveraging data through A/B testing and heatmaps, building an FAQ section to address potential obstacles, being clear and explicit about your value proposition, making the call-to-action (CTA) visible, clearly communicating who you are and what you do, conducting the "squint test" to ensure a clear CTA, and considering responsive design for all devices.