"Bud Light's Super Bowl Reboot: A Star-Studded Attempt to Save Reputation"
TL;DR Summary
After a tough year, Bud Light is revamping its brand with a Super Bowl ad featuring a new character, the Bud Light Genie, and celebrity cameos from Post Malone, Peyton Manning, and Dana White. The company aims to bring back humor and lightheartedness to its marketing, focusing on unparalleled access and epic experiences for fans. The Genie will also be featured on other platforms, granting wishes and providing unique experiences throughout the year.
- After Bud Light’s Tough Year, It’s Bringing In Post Malone, Dana White and a Genie for Super Bowl Reboot Hollywood Reporter
- Clydesdale Horse and Yellow Lab Star in Budweiser 2024 Super Bowl Ad PEOPLE
- Bud Light’s Super Bowl commercial leans on humor after a year of turmoil and controversy CNN
- Bud Light Super Bowl ad aims to win back customers Fox Business
- Bud Light trying to save its reputation with star-studded Superbowl ad — will it work? New York Post
Reading Insights
Total Reads
0
Unique Readers
0
Time Saved
3 min
vs 4 min read
Condensed
90%
733 → 73 words
Want the full story? Read the original article
Read on Hollywood Reporter