
"Rise of Romance Bookstores: From Coast to Coast"
Romance novel bookstores are on the rise in the US, with at least 15 dedicated stores opening in the past few years, driven by the genre's increasing popularity and a new generation of fans. These stores, often with playful and Instagram-friendly decor, are attracting customers from far and wide, and are seen as safe and welcoming spaces for all readers. The surge in romance bookstores is attributed to the genre's booming sales, particularly driven by BookTok, and a shift in public perception of romance novels, with a focus on community building and in-person experiences.
