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Booktok

All articles tagged with #booktok

business1 year ago

Barnes & Noble's Resurgence: A Retail Revival

Barnes & Noble is experiencing a revival under CEO James Daunt, who has shifted the company's focus to a "books first" approach, allowing individual stores to curate their selections based on local customer preferences. This strategy, along with the influence of the BookTok community on TikTok, has increased foot traffic and sales, leading to the opening of over 60 new locations this year. The company's success contrasts with Amazon's failed attempt to enter the physical bookstore market, highlighting a renewed consumer interest in physical books and community-driven retail experiences.

via CNN|
#barnes-and-noble#bookstores#booktok
business-and-culture1 year ago

"Rise of Romance Bookstores: From Coast to Coast"

Romance novel bookstores are on the rise in the US, with at least 15 dedicated stores opening in the past few years, driven by the genre's increasing popularity and a new generation of fans. These stores, often with playful and Instagram-friendly decor, are attracting customers from far and wide, and are seen as safe and welcoming spaces for all readers. The surge in romance bookstores is attributed to the genre's booming sales, particularly driven by BookTok, and a shift in public perception of romance novels, with a focus on community building and in-person experiences.

via The Guardian|
#book-industry#booktok#business-and-culture
entertainment1 year ago

"One Day: A Heartwarming Rom-Com for BookTok Fans"

The 2011 film "One Day" is getting a much-improved television adaptation on Netflix, premiering on February 8. The miniseries format allows for a deeper exploration of the protagonists' evolving relationship, and the perfectly cast leads, Ambika Mod and Leo Woodall, bring the story to life with their comfortable chemistry. The show captures the sensuality and emotional transformation of the characters over a decade, although it falters towards the end. Overall, "One Day" offers a satisfying and swoon-worthy romantic ride, signaling a potential revival for the rom-com genre.

via The A.V. Club|
#booktok#entertainment#netflix
literature1 year ago

"Author's 'Racy' Book Promotion Request Sparks Backlash from BookTok Creators"

Bestselling author J.D. Barker faces backlash after a PR firm, allegedly owned by him, sent sexually suggestive promotional requests to BookTok creators for his upcoming erotic thriller novel. The email, which included inappropriate suggestions, sparked outrage and accusations of sexual harassment. Barker claimed the campaign was never approved and took responsibility, but some influencers felt his follow-up email did not adequately address the issues. The incident has led to professional fallout and raised concerns about the treatment of content creators in the literary community.

via NBC News|
#booktok#influencer-marketing#jd-barker
publishing2 years ago

Unraveling the Cait Corrain Controversy: A Deep Dive into Book Fan Obsession

Debut author Cait Corrain has been dropped by her publishers and literary agent after being accused of review bombing other authors on Goodreads. Corrain allegedly used fake accounts to leave one-star reviews on books by authors of color and increase votes for her own debut novel. The controversy unfolded on BookTok and Book Twitter, with evidence and receipts being shared by authors such as Xiran Jay Zhao. Corrain initially blamed a friend but later issued a public apology, citing struggles with depression, alcoholism, and substance abuse. The consequences include losing publishing deals and partnerships, while authors affected by the review bombing express mixed reactions to the apology.

via PinkNews|
#book-twitter#booktok#consequences