Ford has created two exclusive Bronco tribute models inspired by Michigan's Silver Lake Sand Dunes, featuring custom graphics and off-road accessories, but these are one-off concepts not available for purchase. Ford suggests owners can replicate the look using accessories and vinyl graphics, highlighting the brand's ongoing celebration of the Bronco's 60th anniversary with unique, off-road-inspired designs.
Ford plans to reduce production of the Bronco SUV in 2025 due to waning demand, with a temporary halt at the Michigan Assembly plant and relocation of 400 workers, though no layoffs are expected. This decision aligns with a broader trend of adjusting production to match market demand, as seen with the F-150 Lightning. Despite a 19.84% drop in September sales, dealers view this as a normalization of supply and demand. Ford will not increase Bronco prices for the 2025 model year, contrary to industry trends.
The Detroit Lions unveiled new uniforms inspired by the reintroduction of the Ford Bronco, drawing from the SUV's classic design with a modern twist and incorporating elements from the iconic Ford Mustang. The new jerseys pay homage to the team's 1990s look with a fresh take, and also feature a black alternate look and a revamped blue helmet. The Lions will retain their traditional Thanksgiving game throwback look, and the new uniforms aim to capture the essence of Detroit and its multi-generational fan base.
Ford recalled over 44,000 Bronco Sport and Escape vehicles due to potential cracked fuel injectors, coinciding with the passing of O.J. Simpson. The recall affects vehicles manufactured in 2022 and 2023. The infamous white Ford Bronco was associated with O.J. Simpson's 1994 police chase, and despite its controversial history, Ford reintroduced the vehicle in 2020.
Ford is increasing production of its Bronco SUV and Ranger pickup while cutting production of its F-150 Lightning due to slower-than-expected customer demand for EVs. The automaker will reduce Lightning production at its Michigan plant, impacting 1,400 employees, with some transferring to nearby plants and others participating in a retirement program. Ford plans to add 900 jobs at the Michigan plant to increase Bronco and Ranger production, as sales of these vehicles were down last year due to a UAW labor strike. CEO Jim Farley remains optimistic about the future of electric vehicles and Ford's upcoming digitally advanced EVs.
Ford has launched a trail-finding app called Bronco Trail App exclusively for Bronco SUV owners. The app includes over 1,200 professionally curated trails throughout the US, Canada, and Mexico, totaling 18,000 miles. It allows users to filter by location, length, difficulty, and more, with the ability to save favorite trails and add waypoints, notes, and photos. The app integrates with the SUV’s tire pressure gauge sensor and automatically adjusts the pressure to suit trail recommendations. It also includes a social media component and the ability to capture video overlaid with useful information. The app is free, but users need an up-to-date FordPass subscription.
