Ford Shifts Production Focus from F-150 Lightning to Bronco and Ranger Models

Ford is increasing production of its Bronco SUV and Ranger pickup while cutting production of its F-150 Lightning due to slower-than-expected customer demand for EVs. The automaker will reduce Lightning production at its Michigan plant, impacting 1,400 employees, with some transferring to nearby plants and others participating in a retirement program. Ford plans to add 900 jobs at the Michigan plant to increase Bronco and Ranger production, as sales of these vehicles were down last year due to a UAW labor strike. CEO Jim Farley remains optimistic about the future of electric vehicles and Ford's upcoming digitally advanced EVs.