"Inventor of Pop-Tarts, Bill Post, Passes Away at 96"
Bill Post, one of the inventors of Pop-Tarts, passed away at the age of 96. He played a key role in developing the toaster-friendly breakfast pastry with fruity fillings and a thin pastry crust. Post, who was modest about his contribution, worked as a plant manager for the Hekman baking company (later known as Keebler) in Grand Rapids. The sugary pastry remains popular, bringing in nearly $978 million in sales in 2022. Post's legacy lives on as he helped steer the project through technical challenges and played a pivotal role in the success of the iconic snack.
