All articles tagged with #brand relaunch
Prada has acquired Versace in a $1.375 billion deal, aiming to revitalize the iconic brand by leveraging Prada's minimalist aesthetic and Versace's bold style, with plans for a creative relaunch and integration into Prada's manufacturing system.
Target is relaunching its popular "up&up" brand after 15 years, adding hundreds of new items and reformulating 40% of existing products to provide shoppers with better quality and value. The expanded selection includes items such as paper towels, beauty products, and pet care essentials, with most products priced under $15. The brand's revamp also includes improved packaging, sustainability efforts, and a promise to continue updating products through early 2025. Additionally, Target has introduced a new "Dealworthy" brand offering everyday basics at affordable prices, with many items priced under $10 and a return policy of one year for Target-owned brand items.
Country music stars Eric Church and Morgan Wallen have teamed up to acquire the iconic outdoors brand Field & Stream, including the retail side and media platform, with plans to bring back the Field & Stream print magazine and launch a limited-edition apparel line. The duo also announced the Field & Stream 1871 Club, a membership community, and an outdoor music festival coming this fall. Church and Wallen expressed their deep connection to the brand and their commitment to preserving its legacy for future generations.