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Prada Acquires Versace in $1.4 Billion Deal to Dominate Italian Fashion

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Source: AP News
Prada Acquires Versace in $1.4 Billion Deal to Dominate Italian Fashion
Photo: AP News
TL;DR Summary

Prada has acquired Versace in a $1.375 billion deal, aiming to revitalize the iconic brand by leveraging Prada's minimalist aesthetic and Versace's bold style, with plans for a creative relaunch and integration into Prada's manufacturing system.

Topics:business#acquisition#brand-relaunch#business#luxury-fashion#prada#versace
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  1. Minimalist Prada buys maximalist Versace for $1.4 billion, in bid to relaunch sexier Milan rival  AP News
  2. Prada completes Versace takeover after long courtship  CNN
  3. Minimalist Prada buys maximalist Milan rival Versace for $1.4 billion  PBS
  4. Prada Group says it has purchased fashion rival Versace in a deal worth nearly $1.4 billion  NBC News
  5. Prada Completes Versace Purchase to Create Italian Fashion Monolith  The Daily Beast

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