"Eric Church and Morgan Wallen Purchase Field & Stream, Announce Music Festival"
TL;DR Summary
Country music stars Eric Church and Morgan Wallen have teamed up to acquire the iconic outdoors brand Field & Stream, including the retail side and media platform, with plans to bring back the Field & Stream print magazine and launch a limited-edition apparel line. The duo also announced the Field & Stream 1871 Club, a membership community, and an outdoor music festival coming this fall. Church and Wallen expressed their deep connection to the brand and their commitment to preserving its legacy for future generations.
Topics:entertainment#brand-relaunch#entertainmentbusiness#eric-church#field-and-stream#morgan-wallen#outdoor-music-festival
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