"Disney's Language: Celebrating 100 Years of Magic and Surprises"
As Disney celebrates its 100th anniversary, its status as a generation-spanning cultural force is no longer certain. Once known for creating a modern shared language and a set of reference points recognizable to almost everyone, Disney now faces challenges in a fractured cultural landscape. The company's rigid brand management and resistance to evolving its language hinder its ability to adapt to the changing times. The rise of the internet, streaming, and digital era has further contributed to the erosion of Disney's dominance as a monoculture. While still the most dominant entertainment company in Hollywood, Disney's recent relative flops and struggles at the box office highlight the need for a more realistic approach. The studio's ability to capture imagination across generations and propose its own way of seeing the world is being challenged, and it remains to be seen if Disney can maintain its cultural influence in the future.
