All articles tagged with #brand loyalty
A survey indicates that nearly 70% of U.S. iPhone owners plan to upgrade to the iPhone 17, with strong interest in the Pro models, driven mainly by battery life improvements and new features, despite some concerns about price and competition from foldable phones. Apple is expected to announce the iPhone 17 on September 9.
Tesla's customer loyalty in the U.S. has sharply declined from a peak of 73% in June 2024 to about 57.4% in May 2025, following Elon Musk's political endorsements and increased activism, which appear to have alienated some of its eco-conscious customer base and allowed competitors to gain ground. The decline in loyalty and market share is compounded by aging models and rising competition from legacy automakers and Chinese EVs, raising concerns about Tesla's long-term dominance in the EV market.
Olive Garden's popular 'endless' breadsticks, soup, and salad originated in 1982 as a cost-effective way to manage demand and have become a core part of its brand identity, offering value and fostering customer loyalty despite profitability pressures. The chain continues to emphasize these offerings, which contribute to its recent sales growth and customer retention, with no plans to alter this tradition.
Target and Bud Light are among the companies facing backlash and boycotts for their inclusive marketing campaigns during Pride Month. Some brands have caved to the pressure, with Target pulling certain products from its Pride collection and Bud Light walking back its collaboration with a transgender TikTok influencer. However, this has alienated LGBTQ people and their allies, who see it as capitulating to the demands of a hate movement. Companies facing transphobic flak now would do well to remember why they engaged in inclusive marketing to begin with: to sell stuff.
A survey of 9,571 US smartphone users conducted from April 2022 to March 2023 revealed that 57% of Pixel users are very likely to switch to another smartphone brand at the next opportunity. This is in contrast to 34% of iPhone users and 34% of Samsung Galaxy owners who said they would switch brands. Google will need to improve the Pixel experience to retain customers and grow the ecosystem.
A new report reveals that 57% of Google Pixel owners surveyed are very likely to switch to a different smartphone brand at the next possible occasion, creating a brand loyalty problem for the Pixel series. In comparison, only 34% of Samsung and Apple owners surveyed were likely to switch to another brand. The reasons for this include Google's decision to kill off older devices, unexpected software bugs, and deficiencies in heat management and cellular connectivity. Despite Google's improving reputation in building smartphones, the company's failure to keep up with Samsung and Apple over time is hurting in the long run.
The new EPA rule could lead to EVs making up as much as 60% of new cars sold in the US in just seven years, impacting car dealerships, OEMs, and EVs sold by direct sales. While Tesla's price cuts initially boosted sales numbers, this method of price slashing to beat dealers is not sustainable in the long term. OEMs that prioritize EV adoption have seen greater success and brand loyalty than those that haven't. The EPA's proposed rules will open up the market in the US, providing dealerships with an opportunity to educate the public and increase EV sales.
Under Armour and NBA superstar Steph Curry have announced a new long-term partnership that will extend beyond his playing career. Curry will become the president of Under Armour's Curry Brand and work across categories such as basketball, golf, women, youth, and sports style to deliver new products. The deal signifies the importance of the Curry Brand for the future of Under Armour, as the company transitions to its new leadership of CEO Stephanie Linnartz. The partnership includes funding for community impact efforts to create opportunity, access, and equity for the next generation of athletes.