The bidet industry experienced a significant surge in the US during the Covid-19 pandemic, with sales continuing to grow as Americans seek more sustainable and hygienic bathroom options. Bidet sales have increased by 20-30% annually, with a variety of options available, from basic attachments to high-end electronic models. The cultural stigma and association with luxury have hindered bidet adoption in the US, but as more people experience the benefits, the industry is working to establish bidets as a social norm.
The U.S. bidet industry is experiencing a surge in demand following the COVID-19 pandemic-induced toilet paper shortages, with many Americans embracing bidets as an alternative to toilet paper. Bidet sales skyrocketed during the lockdown, and new owners express no regrets, evangelizing the benefits to family and friends. While bidet ownership in the U.S. still lags behind other countries, interest is growing, with a significant percentage of adults expressing interest in owning one. The industry anticipates marketing products for elderly individuals in the coming year.
Wired has compiled a list of the best bidets for every bathroom and budget, including both electric and non-electric options. The top recommendations include the Kohler C3 455, which offers sleek design, UV sanitization, and a comfortable seat; the Toto S550E, which features an auto-lift seat and heated water; the Moen 5-Series Electronic Bidet Seat, known for its temperature controls and backup buttons; the Coway Bidetmega 400, a high-end bidet with customizable settings and a night light; and the Tushy Classic 3.0, a minimal and affordable bidet that doesn't require electricity. Wired also provides tips on choosing the right bidet and installing it properly.
With Independence Day approaching, many Fourth of July sales have already begun, offering discounts on a variety of products. Some notable deals include the Samsung Galaxy Z Fold4, a folding phone with a large display, and the Microsoft Surface Pro 9, a versatile 2-in-1 laptop. For home furnishings, Lovesac couches and Inside Weather armchairs are customizable and comfortable options. Bidet deals include the Tushy Classic, a non-electric attachment, and the Toto bidet with advanced features. Kitchen deals feature Le Creuset Dutch ovens and Smeg refrigerators, while coffee and espresso machines from Solis and Café Appliances are also on sale. Lastly, Lelo sex toys and Zuvi hair dryers are discounted for those looking for personal care products.
