Beyond Meat Expands Into Beverages With Protein-Boosted Sparkling Drinks
Beyond Meat is expanding into beverages with Beyond Immerse, a limited-time sparkling drink line featuring plant-based protein (10g or 20g per can), 7g fiber, antioxidants and electrolytes, available Jan. 15 on Beyond Test Kitchen in peach mango, lemon lime and orange tangerine. The launch aims to capitalize on protein-beverage demand as the plant-based meat category cools, with the company signaling broader diversification ahead.