Beyond Meat Expands Into Beverages With Protein-Boosted Sparkling Drinks
TL;DR Summary
Beyond Meat is expanding into beverages with Beyond Immerse, a limited-time sparkling drink line featuring plant-based protein (10g or 20g per can), 7g fiber, antioxidants and electrolytes, available Jan. 15 on Beyond Test Kitchen in peach mango, lemon lime and orange tangerine. The launch aims to capitalize on protein-beverage demand as the plant-based meat category cools, with the company signaling broader diversification ahead.
- Beyond Meat enters beverage category with protein drinks Food Dive
- Beyond Meat moves into the beverage aisle with a new protein drink ABC News
- Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growth The Wall Street Journal
- Beyond Meat® Launches Beyond Immerse™ Protein Drink Beyond Meat
- Beyond dips toe outside alt-meat and into drinks Yahoo Finance
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