Michelle Obama Launches Kids' Health Food and Beverage Company to Combat Obesity
Michelle Obama has launched a healthy food and beverage company called PLEZi Nutrition, which aims to offer parents "healthier, great-tasting products" for their children. Its first product, PLEZi, contains 75% less sugar than average leading 100% fruit juices. The company plans to roll out other snacks and beverages in the coming years "focused on lowering sugar content and lowering sweetness to help adjust kids' palates to crave less sweetness." The former first lady holds the title of co-founder and "Strategic Partner" at the nutrition company, which will operate as a public benefit company with a "mission to create higher standards for how the U.S. makes and markets food and beverages for kids."