
Bay FC's Historic SF Debut Breaks Attendance Records
Bay FC has celebrated a significant moment in San Francisco and is now seeking a permanent home for the team in the Bay Area.
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Bay FC has celebrated a significant moment in San Francisco and is now seeking a permanent home for the team in the Bay Area.

Former Scotland international Jen Beattie has joined the new NWSL expansion team Bay FC, expressing ambitions to "change the face of American soccer." Co-founded by US women's soccer legends and backed by Sixth Street, Bay FC has signed high-profile internationals for its inaugural season. Beattie, known for her iconic headers and defending, left Arsenal to join Bay FC and is eager to make an impact in the league, with the team's first game against Angel City, another recent expansion team.

Bay FC, a newly established team in the NWSL, has signed Zambia forward Racheal Kundananji from Madrid CFF for a world-record fee of €735,000 ($785,000). Kundananji, who has scored 33 goals in 43 Liga F games for Madrid, becomes the first African player to break a world transfer record. The 23-year-old has signed a contract until 2027 with the option of a further year, and Bay FC's general manager praised her as a tremendous talent with dynamic attacking qualities. This signing follows a trend of increasing investment in women's soccer, with the women's game seeing a record spend for a January window of $2.1m.

The 2024 NWSL Expansion Draft took place, with Bay FC surprising everyone by selecting players from OL Reign as their first pick. The draft highlighted the need for an updated mechanism, as teams made their selections from a pool of players from existing NWSL teams.

Bay FC and Utah Royals FC made their player selections in the NWSL expansion draft, with Bay FC adding five players, including goalkeeper Katelyn Rowland, and Utah Royals FC selecting two players. The draft was criticized for its impact on players' lives and the lackluster broadcast. Now, teams can focus on free agency, where notable players like Crystal Dunn and Rose Lavelle are available.

Bay FC, the National Women's Soccer League expansion team set to begin play in 2024, has been rapidly building its organization from scratch, hiring key personnel and developing a clear style of play. The team aims to play an attractive, attack-minded brand of soccer and is actively recruiting world-class players. Bay FC faces challenges in navigating the player market, managing salary caps, and attracting fans in the competitive San Jose market. The team's CEO, Brady Stewart, emphasizes the importance of building a strong organization, generating revenue, and engaging with the community to establish a lasting legacy.

NWSL expansion team Bay FC has hired Lucy Rushton as their first GM, sources have confirmed. Rushton, who was most recently the GM at MLS side D.C. United, has extensive experience on the men's side of the game. Her grounding in analytics held huge appeal for the expansion club's ownership, and her familiarity with taking on groundbreaking roles was also a plus. Bay FC was announced as the league's 14th team in April ahead of their inaugural season in 2024.

The National Women's Soccer League's (NWSL) 14th expansion team, Bay FC, will call the San Francisco Bay Area home and begin play in 2024. Co-founded by global investment firm Sixth Street in partnership with U.S. Women's National Team legends Brandi Chastain, Danielle Slaton, Leslie Osborne, and Aly Wagner, the team's logo shows a gothic "B" that draws inspiration from the iconic Golden Gate Bridge and the Bay's street art scene. Sixth Street's investment in the team is the largest ever in a global women's professional sports franchise.