Bay FC appoints Brady Stewart, former Levi's VP, as first CEO.
NWSL expansion team Bay FC has hired Lucy Rushton as their first GM, sources have confirmed. Rushton, who was most recently the GM at MLS side D.C. United, has extensive experience on the men's side of the game. Her grounding in analytics held huge appeal for the expansion club's ownership, and her familiarity with taking on groundbreaking roles was also a plus. Bay FC was announced as the league's 14th team in April ahead of their inaugural season in 2024.