Scientists Identify Six Universal Traits of Coolness
A study identifies six traits that define cool—extroverted, hedonistic, powerful, adventurous, open, and autonomous—based on a survey of 6,000 people across 12 countries. Experts note that cool is subjective and difficult to pin down, often linked to rebellion, charisma, and self-assurance. Cultural icons like Rihanna and Charli XCX exemplify modern cool, which is increasingly associated with authenticity and individuality, especially among youth who favor terms like 'sick' and 'lowkey' over 'cool.' The concept remains fluid, influenced by age, social media, and cultural shifts.
