The article discusses the positive reception of new NIL regulations by local businesses like Mercedes-Benz of Baton Rouge, which sees the rules as bringing much-needed structure and stability to athlete endorsement deals, allowing for more selective and strategic partnerships.
Executives from top U.S. and Vietnamese firms in the semiconductor, tech, and aviation sectors met during President Joe Biden's visit to Hanoi, discussing business partnerships and unveiling new deals. The meeting highlighted cooperation in cloud computing, semiconductors, and artificial intelligence, with a focus on reducing the sector's exposure to China-linked risks. Deals announced include Vietnam Airlines' purchase of 50 Boeing 737 Max jets worth $7.8 billion, Microsoft's plans for an AI-based solution tailored for Vietnam, and Nvidia's partnership with Vietnamese companies on AI. The White House also highlighted chip-related investments by U.S. firms in Vietnam, including the construction of chip design centers and the opening of a new Amkor factory.