All articles tagged with #apparel deal
Penn State athletics will switch from Nike to adidas in a 10-year, $300 million deal starting July 2026, marking a significant shift in their apparel partnership and offering new NIL opportunities for athletes.
Notre Dame and Under Armour have agreed to a new 10-year contract, making it the richest apparel deal in college athletics. The deal is worth over $10 million annually in cash and gear, surpassing their previous contract and putting Notre Dame at the top of college sports. Under Armour won a bidding war against Adidas and Nike to secure the partnership. Apparel deals are significant revenue generators for college athletic departments, with companies paying licensing fees and providing gear. Despite recent setbacks, Under Armour continues to outfit major college programs, with Notre Dame being its crown jewel.