"Antisemitic Tweet by Musk Threatens X's $75m Ad Revenue"
X, formerly known as Twitter, could face a loss of $75 million in advertising revenue by the end of the year due to an advertising boycott following owner Elon Musk's apparent endorsement of an antisemitic conspiracy theory. Internal documents from X's sales team reportedly reveal that over 200 ad units from companies like Amazon and Coca-Cola have either stopped or are considering pausing their advertising on the platform. This comes after Musk faced backlash for agreeing with an antisemitic post on X, prompting companies like IBM, Disney, and Apple to pull their ads. X had already been struggling with ad revenue following the departure of half of its top advertisers in 2022 when Musk took control.