All articles tagged with #advertising boycott
Media Matters sued the FTC, claiming the agency's investigation into its activities is a form of political retribution influenced by the Trump administration and Elon Musk, aiming to silence its reporting on antisemitic content and online hate, while the FTC denies these allegations.
Ad revenue at Elon Musk's X (formerly Twitter) is expected to drop significantly this year, with major advertisers like Apple and Walmart pulling their ads after Musk endorsed antisemitic views on the platform. Musk's offhand remarks at a summit, telling advertisers to "go f*** yourself," further exacerbated the situation. X's ad business has been struggling since Musk took over, with a roughly 50% drop in ad revenue. If advertisers do not return, Musk has warned that it could lead to the demise of the company.
Elon Musk is demanding the firing of Disney CEO Bob Iger after Disney pulled advertisements from his social media platform, X. Musk criticized Iger for the decision and stated that Iger should be immediately ousted from his role. Disney halted advertising on X last month after Musk endorsed an anti-Semitic conspiracy theory. The lack of major advertising partners has severely impacted X's finances, and Musk admitted that the ongoing advertising boycott is likely to lead to the demise of his company.
Elon Musk has publicly criticized Walt Disney CEO Bob Iger for Disney's decision to join an advertising boycott of his social media platform, X. Musk stated that Iger "should be fired immediately" and claimed that Walt Disney would be disappointed in what Iger has done to the company. Disney, one of the largest advertisers on X, paused its ad spending following Musk's endorsement of antisemitic remarks on the platform. Musk also referenced a New Mexico lawsuit alleging that Facebook and Instagram enabled child sexual abuse and trafficking, questioning why there was no advertiser boycott against those platforms. Under Musk's leadership, X has become less attractive to advertisers.
Elon Musk demands that Bob Iger, CEO of Disney, be fired after Disney pulled advertisements from his social media platform, X. Musk criticized Iger for the decision and stated that Walt Disney would be disappointed in what Iger has done to the company. Disney, along with other major companies, stopped advertising on X after Musk endorsed an antisemitic conspiracy theory. Musk has faced backlash for contributing to hate speech and misinformation on the platform. The lack of major advertising partners has had a significant financial impact on X, and Musk admitted that the advertising boycott may lead to the company's demise.
X, formerly known as Twitter, could face a loss of $75 million in advertising revenue by the end of the year due to an advertising boycott following owner Elon Musk's apparent endorsement of an antisemitic conspiracy theory. Internal documents from X's sales team reportedly reveal that over 200 ad units from companies like Amazon and Coca-Cola have either stopped or are considering pausing their advertising on the platform. This comes after Musk faced backlash for agreeing with an antisemitic post on X, prompting companies like IBM, Disney, and Apple to pull their ads. X had already been struggling with ad revenue following the departure of half of its top advertisers in 2022 when Musk took control.
Major advertisers, including Sony Pictures, Comcast/NBCUniversal, Paramount Global, Warner Bros Discovery, The Walt Disney Company, Apple, and Lionsgate, have suspended their advertising on X/Twitter in protest over owner Elon Musk's amplification of an antisemitic post. Musk defended his actions, claiming that many of the largest advertisers are the greatest oppressors of free speech. The boycott comes after reports that major brands had their advertisements placed next to pro-Nazi content on the platform. IBM has also suspended its ads, and the European Commission has frozen its advertising on X/Twitter.