SoFi CEO: $100K+ earners struggle to achieve American Dream.
SoFi CEO Anthony Noto says that high earners, not yet rich, face challenges in living the American Dream and need a relationship bank to help them borrow, save, spend, protect, and invest better. SoFi's banking charter is helping the company get more involved in its customers' broader financial lives by allowing it to capture direct deposits more easily and appeal to customers with its interest rates on savings and checking. The company remains on track to meet its target of at least $2 billion in deposits each quarter.
