"University of Michigan Athletics Enhances NIL Operations with Altius Sports Partners and Executive GM Appointment"
University of Michigan Athletics has announced a strategic investment in its in-house NIL program by creating an executive general manager position in collaboration with Altius Sports Partners and a senior manager of business development in collaboration with Learfield and Michigan Sports Properties. This move aims to empower student-athletes by providing specialized expertise and centralized support for navigating and maximizing NIL opportunities. The partnership with Altius Sports Partners will recruit, train, and supervise the in-house NIL EGM position, while Learfield's collaboration will focus on sponsorships and protecting Michigan IP. Michigan continues to lead in the NIL space with its robust educational and branding support, and its INFLCR-based VICTORS Program remains the largest NIL marketplace in the country.
