Lufthansa Group plans to centralize decision-making in Frankfurt from early 2026 to boost profits and customer satisfaction, reducing autonomy of airlines like SWISS, which raises concerns about potential impacts on service quality and management effectiveness.
Southwest Airlines' CEO Bob Jordan has introduced significant changes, including bag fees and assigned seating, to adapt to modern airline industry demands while maintaining the airline's unique heritage and culture.
Alaska Airlines succeeds due to its dominant market share at key hubs, effective loyalty programs, and disciplined management, whereas JetBlue struggles with weaker market positioning, less profitable product offerings, and less focused leadership, leading to differing financial performances despite similar brand appeal.