Southwest Airlines Announces Major Changes to Boost Premium Travel and Expand International Routes
TL;DR Summary
Southwest Airlines' CEO Bob Jordan has introduced significant changes, including bag fees and assigned seating, to adapt to modern airline industry demands while maintaining the airline's unique heritage and culture.
- Southwest’s C.E.O. on Why Now Is the Time for Bag Fees and Assigned Seats The New York Times
- Southwest CEO: More changes on the way WBAL-TV
- Southwest Airlines' CEO Doubles Down on Checked Bag, Seating Changes Men's Journal
- Could Lounges Be Southwest’s Next Big Move to Woo Premium Flyers? Business Traveler USA
- Now, Southwest Competing with American, Delta, and United, Targeting Premium Travelers and Eyeing European Routes to Germany, Italy, Spain, France, Finland, Norway, Denmark, Luxembourg, Latest Update You Need to Know Travel And Tour World
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