Apple is experiencing delays in the development or deployment of new Siri features amid growing concerns about artificial intelligence, highlighting challenges in AI integration and development within the company.
Google's new Pixel 10 ad mocks Apple's delayed AI features, specifically criticizing the prolonged wait for the overhaul of Siri announced at WWDC 2024, which has yet to be released and has faced delays and legal issues.
Google released a Pixel 10 ad mocking Apple for delaying its AI-powered Siri upgrade, highlighting the ongoing issues with Apple's AI development and teasing the upcoming Pixel 10 launch on August 20th.
At WWDC 2025, Apple praised app developers with a song but largely overlooked recent challenges faced by the developer community, including delays in AI technology, ongoing disputes over App Store policies, and a focus on consumer features over developer benefits, highlighting a disconnect between Apple's public relations and the realities of its developer ecosystem.
Apple's WWDC 2025 is expected to be low-key with fewer AI announcements due to delays, focusing instead on OS updates and opening AI models to developers. The company remains behind competitors in AI development, and its stock has been under pressure, though some analysts see potential in its strategic approach. Major AI features like Siri are postponed, and the event is likely to emphasize incremental updates rather than groundbreaking innovations.