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Adobeanalytics

All articles tagged with #adobeanalytics

business-and-finance2 years ago•2 min saved

"Record-Breaking Online Holiday Spending Soars, Driven by BNPL and Discounts"

Despite a 5% increase in U.S. online holiday spending, e-commerce stocks, including Amazon, saw a decline in early trading. Strong discounts and the popularity of Buy Now, Pay Later options contributed to the spending boost, but these factors did not translate into positive stock performance for companies like Amazon, Shopify, Etsy, and eBay. Amazon's stock is also facing pressure from reports of TikTok expanding its U.S. e-commerce operations. Overall, the growth in online spending is significant but still lags behind the 2020 surge.

via Investor's Business Daily|

##adobeanalytics #amazonstock

business-and-economy2 years ago•2 min saved

"Record-Breaking $222B Online Holiday Spend Boosted by 'Buy Now, Pay Later' Trends"

Adobe Analytics reported a 4.9% increase in online holiday spending, reaching a record $222.1 billion, driven by discounts and the use of buy now, pay later options. Despite a year-over-year decrease in e-commerce prices, the volume of purchases propelled the growth. Retailers like Walmart and Amazon may benefit from this surge as they await fourth-quarter earnings reports. However, the rise in spending may not predict trends for the new year, as consumers could reduce spending after the holiday season. Cyber Week alone accounted for nearly 20% of the total holiday online sales, and buy now, pay later usage reached an all-time high, contributing $16.6 billion to the season's e-commerce revenue.

via CNBC|

##adobeanalytics #business-and-economy