Instagram head Adam Mosseri criticizes camera companies for focusing on polished, professional-looking images, arguing that the future of social media lies in raw, authentic content. He highlights the rise of AI-generated images that mimic reality and suggests platforms may need to develop methods to identify and label AI content to maintain authenticity.
Instagram has stopped the "rug pull" feature, which abruptly replaced videos users were watching with new content, after acknowledging it was annoying despite being good for engagement. Instagram head Adam Mosseri explained that the app initially used this feature to load new content faster, but has now prioritized user experience over engagement metrics.
Threads, a platform by Meta, is testing a new feature called "Today's topics" in the US, which will display popular discussion topics determined by machine learning AI systems. The list will be visible on the search page and For You feed, aiming to improve discoverability and make it easier for users to find new posts and users. The company also has a team of content specialists to ensure topics adhere to community guidelines, and political trends will be eligible to appear on the list. The feature is expected to roll out to more countries and languages in the future.
Threads, a messaging app by Instagram, is adding the ability to share content on the fediverse, a decentralized social network. Users will have the option to turn fediverse sharing on and off, and can easily copy their username formatted for the Activity Pub social protocol. Additionally, Threads users will be able to follow and interact with fediverse accounts, provided that the accounts are public.
Instagram head Adam Mosseri confirmed that Threads is working on surfacing Trends, a feature that would make the app more competitive by providing access to real-time news and information. The app has been criticized for its algorithm prioritizing creators and showing older posts, but the addition of Trends could address these issues by tapping into popular topics and discussions. However, the potential algorithmic curation of Trends raises concerns about misuse by bad actors, adding complexity and potential harm to the app. It's unclear when Trends will launch publicly, but a leaked screenshot showed a version renamed as "Today's Topics."
Instagram's Threads will not amplify news on the platform, according to Adam Mosseri, the head of Instagram. While users are seeking up-to-date information on various global events, including the Israel-Hamas conflict and the Ukraine war, Threads will not make news content easier to find. Mosseri emphasized that Threads is not meant to replace Twitter but aims to create a less contentious space for conversation. The lack of news on Threads may have contributed to its decline in daily active users, but it could also be a strategy to attract advertiser revenue away from platforms like Twitter.
Instagram's CEO, Adam Mosseri, stated on Threads that he believes Android is now better than iOS, sparking speculation about how his personal preferences may influence Instagram and Threads' product roadmaps. While Mosseri's comment may not directly impact the development of an Instagram app for iPad, it raises questions about the company's priorities. Currently, Threads is only available on iPhone, and there are no announced plans to bring it to other platforms such as Mac or iPad. Additionally, Instagram has opted out of allowing Mac users to run the iPhone version of the app on their Apple Silicon computers.
Threads, the alternative to Twitter developed by Meta, is implementing rate limits to combat spam attacks. Instagram boss Adam Mosseri announced the change, acknowledging that unintentional limitations may affect active users. Rate limits were previously implemented by Elon Musk on Twitter to address data scraping and system manipulation. Despite viewing limits, Meta CEO Mark Zuckerberg expressed optimism about the growth and community of Threads, stating that the focus for the rest of the year is improving the basics and retention.
Adam Mosseri, the head of Instagram, stated that the social media app Threads, owned by Meta Platforms, will not actively encourage politics or hard news on its platform. Mosseri emphasized that Threads aims to create a public square for communities on Instagram and Twitter, providing a less angry place for conversations. He acknowledged the risks associated with politics and hard news, stating that the potential engagement and revenue they might generate are not worth the scrutiny, negativity, and integrity risks. Threads currently has 70 million users signed up, and as it competes with Twitter, the differing approaches to politics could be a deciding factor for users.
Instagram boss Adam Mosseri clarifies that the social network will not actively promote politics and hard news on their platform, unlike Twitter. While acknowledging that such content will inevitably appear, Mosseri emphasizes that Instagram aims to create a less angry space for conversations and will not prioritize these topics due to the scrutiny, negativity, and integrity risks associated with them. Mosseri believes that there are already enough vibrant communities on Instagram, such as sports, music, fashion, beauty, and entertainment, without the need for politics or hard news.
Instagram now allows users to post GIFs in comments, providing another way to respond to posts. This feature has been available in other apps for some time, but it's a new addition to Instagram's text-based comments. The update could facilitate new creative capacity and provide more ways to engage with fans. The feature is available in the latest version of the app.
Instagram chief Adam Mosseri will move back to the US from London later this year as part of Meta's latest round of layoffs, which saw most of the photo app's London-based staff asked to relocate to the US. Mosseri's return to the States indicates that CEO Mark Zuckerberg wants to bring Instagram "back under centralized control." Meta plans to slash 10,000 jobs and not fill 5,000 open roles after an initial round of layoffs last fall claimed 11,000.